LEVI'S SAYS ITS FIBRE TECHNOLOGY EXPERTS HAVE DECODED THE CODE THAT MAKES HEMP LOOK LIKE COTTON.
In recent years, Levi Strauss & Co. has worked hard to reposition itself as a forward-thinking, sustainability-conscious denim company. It has done an admirable job of introducing a water-saving finishing process and offering recycling services for old clothes in all its US shops, launching a range of jeans made from old fishing nets. and encouraging customers to wash their jeans less often (or never).
Despite the long history of hemp as a material for making textiles and fabrics, modern clothing manufacturers have not yet introduced cannabis-based clothing. The reason: hemp is great for making industrial fabrics, they say, but as a garment it's a problem. And especially for consumers who are used to the touch and feel of cotton. But Levi Strauss & Co. is about to make a change. The company says it has created a new line of hemp clothing that "looks like cotton" while using some of the water needed to grow cotton.
Le Hemp It is known to be a much more durable material than cotton. It is a dense growing plant that smothers competing weeds and reduces the need for pesticides. It takes half as much water to grow as cotton, and when processing is taken into account, the difference is four times as great. In addition, 60% restores the nutrients it removes from the soil and puts back into the soil.